Brand Monitoring and Analysis

• How much exposure are you getting?
• How do you compare to your competitors?
• What are people saying about you?
• Is it good, bad or indifferent?
• What events are influencing the chatter?
• Do you know how effective your marketing campaigns are?
• Is your perception of your brand the same as the market’s?
• Are you making the most of Social Media?
• Are you engaging in Word of Mouth (WOM) marketing?
• Do you have a digital strategy to influence the online market?
• Is it successful and how do you really know?

We provide answers to these and other questions in order to create an accurate model of your brand’s position online. We then use this information to develop a digital strategy that will result in:

• Higher volumes of positive ‘buzz’ around your brand
• Greater reach into otherwise inaccessible sectors
• Improved positive brand association through WOM
• Counteracting your competitors online strategies
• Safeguarding your brand’s reputation

You use this information to shape your overall marketing/communications strategy.

See samples of our monitoring dashboard

We Monitor

• Buzz trends
• Sentiments
• Events
• Topics profiles
• Subjectivity
• Regions

Sources listened to (world wide):

• Daily News
• Blogs
• Forums
• Twitter
• Video sharing networks
• User Generated Content

Listening ‘Filters’

• Brands, people, organisations etc
• Topics
• Keywords
• Topics