Online Broadcasting

Proven Benefits

  • Broaden your audience and reach a world wide audience
  • Increase session time by leveraging the ‘anytime, anyplace, anyhow’ benefits of online and on mobile content publishing
  • Increase advertising revenues - The average CPM for in-media advertising is between £15-£30.
  • Increase advertising effectiveness by avoiding ‘banner blindness’
  • Leverage 'momentum effect' of viral sharing of content to like-minded friends.
  • Create loyal audience through personalisation of content publishing
  • Additional e-commerce opportunities through “buy now” buttons
  • Low cost production and distribution in comparison with traditional media
  • Live broadcasting increases content appeal and user-engagement opportunities
  • Increase user engagement with your content by adding social networking features

The Opportunity

  • Very high quality video and audio streaming on-demand and live for your online TV or Radio channel
  • User generated video and audio streaming on-demand and live for user’s own online TV or Radio channel.

 

Features

  • Flash encoding live and for on-demand or as-live
  • Flash hosting Flash broadcasting live or on-demand
  • Through webpage user generated broadcasting live
  • Scheduling
  • Content tracking and analytics
  • Content sharing and embedding for viral distribution
  • In-media advertising
  • Downloads and retail options
 

Brands

Power your brand on-line and on-mobile
Increases user acquisition and retention
Engage with your customers directly
Understand your customer’s behaviour
Use this insight to yours and their advantage
Reach otherwise unobtainable customers
Affiliate your brand with quality content

Content Publishers

Distribute content on-line and on-mobile
Engage with your audience
Use your audience to share your content
Track content on its digital journey
Generate revenue through advertising, subscription, downloads and syndication
Understand your audience’s viewing needs
Provide for those needs to win loyalty

Agencies

Raise the value and accuracy of advertising
Increase reach and page impressions
Profile and target receptive users
Cross platform in-media advertising
Affiliate with credible brands & quality content

Sonik Media Ltd