User Generated Content

Proven Benefits

  • Audience contribution to the volume and diversity of content on the site
  • The site remains ‘fresh’ and requires moderation rather then content production
  • Audiences evolve the site in a way that meets their needs making it more relevant
  • Allows all users to become participators rather then just observers
  • Increases viral co-efficiency as users promote themselves via your site
  • Increases site stickiness and frequency of returns
  • Provides a platform on which to engage with users
  • Dramatically increases the accuracy of user profiling

The opportunity
  • Provide users with the ability to develop and maintain an online and on-mobile personal space. Provide users with the ability create media content and playlists to populate this space
  • Provide users with the ability to collaborate on the production of content

Features
  • Create Your profile
  • Create Your website
  • Create your Video and Audio playlists
  • Broadcast Yourself Live (video and audio)
 

Brands

Power your brand on-line and on-mobile
Increases user acquisition and retention
Engage with your customers directly
Understand your customer’s behaviour
Use this insight to yours and their advantage
Reach otherwise unobtainable customers
Affiliate your brand with quality content

Content Publishers

Distribute content on-line and on-mobile
Engage with your audience
Use your audience to share your content
Track content on its digital journey
Generate revenue through advertising, subscription, downloads and syndication
Understand your audience’s viewing needs
Provide for those needs to win loyalty

Agencies

Raise the value and accuracy of advertising
Increase reach and page impressions
Profile and target receptive users
Cross platform in-media advertising
Affiliate with credible brands & quality content

Sonik Media Ltd